costume & fashion designer

tel aviv

Aviad Arik Herman, Tel Aviv
photo: Rachel Herman-Gabrielli

Born in Israel on July 14th 1983. During my life I have also lived in Egypt, Holland, Sweden & New York. I speak Hebrew, English, Spanish, Swedish and Portuguese. Love people, clothes, music, languages, art, culture, food and traveling. Ever since I was a child, I designed. Fashion sketching had been my way to express my imagination and creativity. My drawings were like a fantasy diary, where instead of writing

words, I interpreted my emotions and memories to designs. I grew up watching both my grandmother and mom create their own beautiful dresses all the time. It inspired me and strengthened my sense and affinity for aesthetics and style. I knew I would follow this path, too and design cloths as well. Alongside a professional dance career of over 15 years with world-leading companies, I managed to also build a name as an internationally renowned designer, with an extensive experience of costume design for dance, theatre & spectacular gowns through the beauty pageants industry.

my preferred spot for a morning coffee

I love enjoying a good morning coffee with the beautiful beach view at the newly renovated Tel Aviv Port.

my favourite cultural institution

The National Theatre of Israel “Habima”. If you are not intimidated by watching a show in a foreign language, I highly recommend to watch the spectacular musical “Mamma Mia” (based on ABBA’s songs).

Directed by Artistic Director Moshe Kepten, featuring some of Israel’s best talents, and beautiful costumes I proudly designed ;)

here’s where I buy my books

36 Shabazi St.
Neve Tezedek
Tel Aviv 6515038


an additional local shop I support

Every Tuesday & Friday there’s a magical ARTISTS MARKET in NACHALAT BINYAMIN with a massive range of original handmade items.

this is where I go for a simple dinner with friends

The CARMEL MARKET offers a very authentic local experience of Israel, where you could find a variety of wonderful small food places. There is a great ambiance and everything is super delicious! Guaranteed!

here I dine when there’s something to celebrate

Haiku Sky Bar — high end, fashionable Fusion Asian cuisine with the best panoramic view of the Tel Aviv skyline.

Located on top of the Lighthouse Hotel.

my favourite pizza spot

‘Agvania’ in Hebrew means a tomato. This is an Israeli pizza chain I really like.

my bar of choice

additional things not to be missed

The Old Train Station in Tel Aviv

The Tel Aviv Museum

The Jaffa Port

Though if you visit Israel for the first time, I highly recommend visiting Jerusalem and the phenomenal Dead Sea!

the next person I’d like to read about on creative traveller

Actor and author Viktor Åkerblom in Stockholm (coming soon)


Internationally renowned Aviad Arik Herman is the official chief designer for Miss Universe Sweden since 2013. Alongside a professional dance career for over 15 years, Herman studied Fashion Design at the Swedish Art College and participated as a finalist at Sweden’s annual fashion contest for promising designers.

Featured at New York Fashion Week, on NYC Times Square billboards, at Tel-Aviv Fashion Week, Malta Fashion Week, in Vogue Italy and The Swedish TV & Film Awards. Herman’s designs for Miss Germany 2014, Israel 2017 and Sweden 2017 were nominated Top 5 Best Costumes at the Miss Universe pageant.

Herman also designed for Miss Austria, Denmark, Great Britain and Guam. Previously he designed for the National Dance Company of Spain, Ballet Nacional de Cuba, The Washington Ballet, BalletX, Whim W’him, Dominican National Ballet, Israel Ballet, Royal Swedish Ballet School, Cullberg Ballet, Ballet Mainz, Ballet Chemnitz, West Australian Ballet, the Polish TV show “Must be the Music”, the musical “Les Miserable” on Guam, Israel National Theatre’s musical “Mamma Mia”, and even for the world’s most famous fashion icon — Barbie — in Mattel’s original all-dance musical “Barbie Live!”.

Designed and dressed celebrities such as Swedish Pop Band “Army of Lovers”, Israel’s “Master Chef” judge Michal Ansky, Eurovision Song Contest 2018 winner NETTA, Real Swedish Hollywood Housewife Asa Vesterlund, Polish film-star Monika Ekiert, “Big Brother” Israel star Liraz Asayag, Israeli Pop-singer Barak Biton, CBS's "WORLD'S BEST" Israeli jury member Kobi Rozenfeld, and made headlines across the world’s media with his “Jerusalem of Gold” Dress, designed for Israel Culture & Sport Minister Miri Regev, at the Cannes Film Festival in 2017.

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From top left: Miss Universe Sweden 2019 - photo by Peter Hakansson; “Mamma Mia”, Israel National Theatre - photo by Or Danon; Cannes Film Festival - photo by Eli Sabati; Miss Universe Sweden 2019 - photo by Peter Hakansson; Miss Universe Great Britain 2019 - photo by Lee Dare; “Cinderella”, Israel Ballet - photo by Zina Shemesh; NETTA Barzilai, ESC Winner; Miss Universe Sweden 2015 - photo by Avi Ericsson

added january 2020
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